3 Digital Experience Trends You Need To Keep Up With
And exactly how to do it
Keeping up with trends in the digital world can be hard, but it’s also so worth it.
Is it a pain in the ass to figure out new technology and trends when they’re constantly changing? Sure.
But is the new technology super freaking awesome 99% of the time? Abso-freaking-lutely!
As a business owner, keeping up with the trends is important for many reasons.
First of all, the technology can likely take some things off your plate so you can get your life back and spend more time focusing on the things that make money. (hello, automation!)
Also, your audience wants to know that you can keep up with the digital world. If you fall behind, you WILL lose customers to a business that knows what’s going on. That’s just the reality of this century.
Here are three current trends that can be game changing for your business:
Sustainable Practices
As we work towards a greener digital future, sustainable design practices are all the talk right now. This is the time to make sustainable choices in your business, then talk about them. Your audience needs to know what you’re doing to make the Earth a better place. (It’s almost 2024. Being eco-friendly is cool.)
Personalized AI-Driven Experiences
The future of digital experiences is personalized, and it's being powered by artificial intelligence. If you haven’t jumped on the AI trends, like using chat bots on your website, you’re missing out. AI is more personalized than ever before, and spending time and brain power on things AI can do is a waste of your time and money.
Minimalistic Design
Less is more right now, so minimalistic design is stealing the spotlight. Your audience doesn’t want to see cluttered websites and visually busy images. Keep it clean, simple, and easy to look at. Take a look at your website now and see what extra crap you can get rid of to make your digital experience more user-friendly.
I’m going to be live today at noon CT in my Facebook group to chat about all these trends. Grab your lunch and join me! I’d love to hear your thoughts!