3 Metrics You Should Be Tracking in Marketing Ops
(But You Probably Aren’t)
Marketing Ops is the heart of every data-driven business. It’s where strategy meets execution.
But with so many metrics out there, it’s easy to overlook some game-changers.
If you’re only tracking click-through rates, conversions, and open rates, you might be missing insights that could push your marketing efforts to the next level.
The small shifts that result from tracking these overlooked metrics can lead to big wins.
Here are three overlooked but essential metrics you should be tracking:
Campaign Velocity
This is the time from idea to launch. This will show you bottlenecks in your process that could be slowing down your ability to stay ahead of trends and competitors.
How to track it:
Measure average time between project kickoff and launch.
Segment by campaign type (email, social, paid media) to see where delays are most common.
Lead Response Time
Studies show that the faster you respond to a lead, the higher the chances of conversion. Lead response time is a crucial marketing ops metric that ensures alignment between marketing and sales teams.
How to track it:
Measure the time between a lead capture and the first touchpoint.
Track by source—are certain platforms driving leads that get slower responses?
Database Health
Your CRM and email lists aren’t evergreen. On average, 25-30% of a database becomes outdated each year. An unhealthy database inflates costs, skews campaign performance metrics, and damages sender reputation.
How to track it:
Track hard bounces, unsubscribes, and spam complaints over time.
Monitor re-engagement efforts: How many dormant leads become active again?
Start measuring these today and let the data reveal where the magic happens.
If this sparked an “aha!” moment or gave you ideas to implement, share this with a fellow marketer who’s ready to level up their ops game! 🚀
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