3 Underrated Ways To Build Your Email List
Build a list that you own forever.
Building a robust email list is crucial for any successful marketing strategy.
While social media platforms and search engines are crucial for visibility, nothing compares to the direct communication channel that an email list provides.
Plus, you own your email list. You don’t own your social media platforms.
While common tactics like lead magnets and pop-ups are effective, there are some underrated methods that can help you expand your list in unique ways.
Here are 3 under-the-radar techniques to try:
Leverage Content Upgrades
Create valuable, actionable content that solves a problem or addresses a pain point for your audience. Then, offer this upgrade in exchange for their email address.
For example, if you have a blog post about “5 Tips for Better Time Management,” you could offer a downloadable time management worksheet as a content upgrade.
Create a Quiz or Assessment
Develop a quiz related to your industry or niche that offers valuable insights or results to the participants. Promote the quiz on your website and social media, requiring users to submit their email addresses to receive their results.
Collaborate with Influencers and Other Brands
Identify influencers or brands with an audience that aligns with your target market. Collaborate on a joint project, such as a co-hosted webinar, a giveaway, or a guest blog post. Ensure that the collaboration includes a call to action for participants to join your email list.
Give one of these a try and see how your list grows!
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