3 Ways To Improve Your Local SEO

Connect with your community and drive growth.

Making sure your business ranks high in local search results is not just an option…it’s a necessity.

Whether you're running a cozy café, a boutique, a service-based business, or any local enterprise, local SEO holds the key to connecting with your community and driving growth.

Local SEO helps your business appear prominently in local search results.

This makes it easier for potential customers to find you. Utilizing local SEO is also a cost-effective way to promote your business to a relevant local audience, often yielding a high return on investment. (Hello, free marketing!)

High local search rankings also lead to trust in potential customers.

Customers typically believe top results are more credible and reliable. And to further help your reputation, positive reviews from past customers are easily findable.

Whether you're a seasoned business owner or just starting out, these tips will help get your business on the local map.

Here are 3 ways to improve your SEO today:

1. Claim and Optimize Your Google My Business (GMB) Listing.

   This gives you control over your business information in Google's search results. Provide details, including your business name, address, phone number, website, and business hours. Use high-quality images to showcase your business.

   PRO TIP: Encourage customers to leave reviews on your GMB listing. The more reviews you have, the higher you rank on the map listing.

2. Optimize Your Website for Local Search.

   Include local keywords in your website content, meta tags, and headings. Create location-specific landing pages for different areas you serve, and add a location map with your business's address.

3. Publish High-Quality Local Content.

   Content such as blog posts, articles, or guides that cater to the interests and needs of your local audience establishes you as the expert in the area. (Consider showcasing your involvement in the local community, too.)

I’m going to be going LIVE in my Facebook group at noon CT today to discuss all things Local SEO. If you’re a local small business owner, please join me. Helping small businesses succeed is my passion, and I’d love to help make you more findable in the digital world.