4 Simple Exercises To Find Your Brand Voice
Because how you appeal to your audience matters.
In the ever-evolving world of business, one thing remains constant: the importance of differentiation. While there are likely hundreds of brands offering similar services as you, there’s only one YOU. And when you own a business, you become your brand voice.
Your brand voice is your unique fingerprint in the noisy marketplace.
Now brand voice is so much more than what you say. It’s also how you say it. It's the way you express your identity, values, and purpose to the world. It’s how your clientele perceives you.
A strong brand voice is not just a marketing strategy; it's the heart of your brand.
When done right, it can be a powerful force that drives customer loyalty and business success.
But HOW do you go about developing a voice that resonates with your target audience?
Here are 4 steps to go through when looking to find (or rebrand) your brand voice:
Who You Serve
Taking time to write out your EXACT target audience will help you develop a voice that speaks directly to them. Who are they? What are their problems? How can you solve them?
Your Brand Personality
Write down 4-5 personality traits that fit your brand (welcoming, trustworthy, confident, etc) and 4-5 traits that your brand is NOT (demanding, condescending, etc). When you start to write in your brand voice, revisit this list to ensure you’re following the traits.
Your Brand Tone
Write down your plan for how you’re going to convey your personality. Are you verbose or concise? Do you use complex words or simple language? Are you trying to relate to your audience or come from an angle of experience?
Things You Say
Create a list of 4-5 phrases that you will say when talking about your brand, and 4-5 phrases that you will NOT say when talking about your brand. (Ex. You might say “we promise to do our best” instead of “we guarantee you will love it”.
Taking the time to work through these exercises will set you up for success. Starting with a clear vision of who you are and where you’re going will absolutely pay off in the long run.