4 Unconventional Marketing Strategies That Work
4 Unconventional Marketing Strategies That Work
Going against the grain isn't always a bad thing.
In today's fast-paced digital world, standing out isn't just a goal—it's a necessity.
It's crucial to think outside the box to stand out from the crowd.
While there are many tried and true well-known marketing strategies, there are also unconventional marketing strategies that are turning heads and driving real results.
Whether you're looking to shake up your marketing approach or enhance your digital presence, taking an unconventional approach can help you stand out from the noise, especially if your competitors use conventional methods to share their brand.
Unconventional marketing strategies challenge the status quo and deliver impactful results for businesses willing to take the leap.
It’s no secret that I’m passionate about helping businesses unlock their full potential through innovative marketing and best-in-class user experiences. I’ve compiled some of my best tips to help you stand out.
Here are 4 unconventional marketing strategies that work:
Voice Messaging
Emails can easily become generic and cookie cutter. Personalized voice messages to potential clients and customers are a great way to connect and give personality to your brand.
User-Generated Content Contests
Host contests or challenges where customers can submit user-generated content related to your brand, such as photos or videos. By asking them to post their content onto their own social media to enter, you can expand your reach to new audiences. This content can then be reused for future marketing, too.
Host/Participate In Local Events
Host small events in your location, or join in on local fairs, festivals, and other events. Expand your reach beyond traditional markets by participating in events in surrounding towns and cities.
Influencer Takeovers
You don’t need an influencer with three million followers to do this. You can even ask a current client or customer with a decent following to do an IG takeover for a day. This will expand your reach to people who likely have the same interests as your current customer.
Join me in my Facebook group at noon CT today to chat about all things unconventional marketing. I’d love to hear your ideas that have helped you be successful!