Are you listening to your customers?
How to collect feedback that matters.
It’s no secret that your customers are essential to the success of your business.
Their opinions, both good and bad, are important to understanding exactly what you’re doing well and where you can improve.
While you can use other data metrics to gauge the success of your website, your social posts, etc., the only way to truly know what your customers are thinking is to ASK THEM!
Think of their feedback as a roadmap to guide your business decisions and ensure you're on the right path.
Plus, when you actively seek and listen to customer opinions, you show that you genuinely care about their satisfaction. This builds trust and loyalty, turning customers into brand advocates who spread the word about your business.
But how exactly do you go about collecting feedback in a way that doesn’t make you overwhelmed? Great question. If you’re going to go the extra mile to ask for feedback, you need to do it in a way that makes sense to you.
Here are 4 simple ways to collect quality feedback:
Online Surveys
Create simple and engaging surveys using tools like Google Forms, SurveyMonkey, or Typeform. Ask specific questions about their experience, preferences, and suggestions. These platforms can compile the data into one easy-to-read place.
PRO TIP: Set up a survey to send to the customer 1 month after they purchase a product or service.
Social Media
Create polls, quizzes, or open-ended questions on social media platforms to engage customers and gather feedback in a casual way. This is a more informal way to get customer opinions.
Customer Reviews
Encourage customers to leave reviews on platforms like Google, Yelp, or your own website. Positive reviews can boost credibility and help others find you, while constructive feedback helps you improve.
In-Person Conversations
Have real-time conversations with your customers and gather immediate feedback. Ask their opinion on your products or services. This also helps your customers learn the face behind the brand.
I will be LIVE my Facebook group today at noon CT to show you a simple way to build a customer feedback story, including examples of WHAT to ask and HOW to ask it. See you there!