Automation has taken over the world! Should you be scared?

We don't think so, and here's why.

Without a doubt, automation is taking over.

People no longer use their home phones, 3-D printers are printing concrete homes, and driverless cars are approaching a road near you.

But amidst all of this automation, are you integrating automation seamlessly into your business? Better yet, into your customer experience?

Don't worry, you're not alone. Creating a balance between communication and automation is still challenging for most brands.

The rise of automation has had a profound effect on customer service, with businesses across different industries leveraging the technology to improve customer satisfaction and loyalty.

Here's a quick peek into the positive effects automation has had on 4 industries we work with the most.

eCommerce: When it comes to eCommerce, automation can be a real game changer. It helps streamline the checkout process, making it easier and faster for customers to purchase products online. Automated order tracking is also THE BEST way to keep customers informed about their orders, reducing customer service inquiries and improving customer satisfaction.

SaaS: For software as a service brands, automation helps reduce the amount of time it takes to onboard new customers. Automated onboarding processes can help ensure that customers get up and running quickly with minimal effort on their part. It alsos help reduce the amount of time it takes to respond to customer inquiries, which can lead to improved, you guessed it, customer satisfaction.

Local Businesses: For local businesses, automation can be a great way to streamline operations and improve customer service. Automated appointment scheduling systems make it easier for customers to book appointments with businesses, while automated payment processing systems help speed up transactions and reduce wait times.

Solopreneurs: Finally, automation is a fantastic solution for solopreneurs. Automated marketing tools help solopreneurs reach more potential customers with less effort. Automated invoicing systems help solopreneurs save time by automating the process of sending invoices and collecting payments from customers.

The bottom line? An automated service will always be more efficient, and this trend is likely to continue.

It's also worth noting that the examples above are just a handful of ways automation is impacting these industries, and your experience with automation as a customer in one industry might not be exactly the same in another.

Wether your a fan of automated customer service experiences or not, they’re here to stay. BUT as a business owner it’s your job to find the balance between automation and human interaction.

Automating too much of your customers experience will make your brand appear fake and uncaring, which is the opposite of building brand loyalty.