Does your audience really know you?

Check out these foolproof tips to create an unforgettable brand.

You know what you do. You know what you offer. You know your brand. But does your audience?

Frankly, if your audience doesn’t know what you do, then it’s going to be really hard to keep attracting new people to your brand.

Consistency is key when it comes to selling yourself.

For us, everything we talk about is automation, tech, and user experience so people understand what we're doing. We never stop talking about it. Now, this doesn't mean we can't branch out, but at the end of the day, we're always helping our customers create better user experiences for their brands by automating their systems and processes.

Here are 3 steps you can take to make sure you’re consistently sharing your brand in a way that your target audience understands it:

1. Create a super clear headline or mission statement. We call it a Unique Selling Proposition (USP). Figure out one thing that makes you special and say that over and over and over again. Make it stick with your target audience. Post it everywhere. Make sure it's the first thing your audience sees when they interact with your brand.

PRO TIP: Your USP should be something that makes you stand out from the millions of other people who offer the exact same service. Why should people choose YOU?

2. If you're stuck and not feeling like you're getting traction, it's probably because you have a message or a USP that doesn't resonate with your audience. Is it too complex? Is it full of niche-specific jargon? Is the offer not clear? Keep it stupid simple! Words are important. If you aren’t great with words, take a class to improve your skills or outsource your writing.

PRO TIP: Call your mom, call your grandma, call someone who isn’t directly tied to your brand and read them your USP. Ask them to tell you what they think you’re offering. If they can’t get it, then your audience won’t either.

3. Once you have your USP nailed down, tell it to everybody -- repeat it until it sticks. Your audience should be able to repeat it back to you. That’s when you know you’ve nailed it.

One more (blunt) tip: If you have a crappy service, it doesn't matter what your message is. It isn't going to sell, and no amount of change is going to help that.

Take 5 minutes now to review your USP to make sure it reflects who you are, what you do, and what you offer. If it doesn’t check those boxes, it’s time to revisit it.