Email Marketing Trends For 2024

Stay ahead with these tips and tricks.

Email isn’t dead.

In fact, email is very alive and well.

As we navigate through 2024, the digital landscape continues to evolve, and so does the art of email marketing.

Email marketing is still one of the most effective channels for engaging with your audience, nurturing customer relationships, and driving conversions.

Research shows that email marketing is driving about 50% of purchases this year.

However, with the constant changes in technology and consumer behavior, it's essential to keep your strategies fresh and up-to-date.

Whether you're a seasoned marketer or just getting started, here are four email marketing tips to elevate your campaigns this year.

Here are four tips to make this most out of your email list this year:

1. Optimize for Dark Mode

   Use transparent images, avoid pure black backgrounds, and test your emails in both light and dark modes to guarantee readability and aesthetic appeal.

2. Use Interactive Components

   Interactive emails are engaging and can significantly increase your click-through rates. Incorporate elements like carousels, polls, quizzes, and clickable images directly within your email.

3. Leverage AI for Personalization

   Personalization extends beyond using first names—think about customized product recommendations, dynamic content, and tailored subject lines.

4. User-Generated Content (UGC)

   Incorporating user-generated content in your emails can build trust and authenticity. Encourage your customers to share their experiences, reviews, and photos of your products.

We also have a new podcast dropping today!

In this episode, Meghan explores key strategies for automating business operations to improve work efficiency and personal lifestyle.

1. Building a Lifestyle - Use technology to gain personal time, not just business growth.
2. Standard Operating Procedures (SOPs) - Create SOPs for repetitive tasks using Loom to ease onboarding and training.
3. Onboarding Processes - Effective internal and external onboarding is essential.
4. Seamless Billing - Ensuring easy, automated payment processes to avoid manual follow-up.
5. Building the Right Team - Hire or outsource tasks that can't be automated. Start small with a VA to delegate non-revenue tasks.

Check out the full episode here.