The busiest people are usually the least productive (here’s why)
If your customers are overwhelmed, it’s not their fault—it’s yours.
Decision fatigue doesn’t just happen in the cereal aisle. It’s happening every time someone interacts with your brand.
Your emails. Your website. Your app. Even your social media posts.
And here’s the hard truth: If your brand experience feels like too much work, people will leave.
I see it all the time. Businesses pour their time, energy, and money into things that look good but don’t actually work.
Here are the three most common mistakes that might be killing your brand experience:
Mistake #1: Prioritizing Design Over Function
Sure, your website or app might look gorgeous. But if it’s frustrating to use, it’s doing more harm than good.
Think of your brand like a beautifully wrapped gift. If the box is shiny but the contents don’t deliver, nobody’s sticking around for round two.
How to Fix It:
Start with function first. Is it easy for someone to navigate? To sign up? To take action? A simple, intuitive experience beats flashy aesthetics every time.
Mistake #2: Overloading Your Audience with Choices
Want your audience to click? Buy? Sign up? Great!
Now ask yourself: Are you giving them a clear, singular path to do so? Or are you making them wade through 10 different options?
Here’s what happens when you overload people with choices:
They hesitate (and then leave).
They abandon (because it feels like work).
They regret (even if they stick around, they second-guess their decision).
How to Fix It:
Simplify. Whether it’s an email, landing page, or social post, give your audience ONE clear action to take. The fewer decisions they have to make, the more likely they are to act.
Mistake #3: Neglecting the Words
Here’s a bold claim: Your words matter more than your design.
Your audience doesn’t convert because of pretty graphics—they convert because your copy made them feel something.
But too many brands overlook this, spending 80% of their time on visuals and 20% on messaging.
How to Fix It:
Invest in clear, engaging copy that speaks directly to your audience’s needs and pain points. Your words should do the heavy lifting.
What’s Next?
Your customers don’t want to think when they interact with your brand—they want to feel.
They want to feel confident, understood, and ready to take the next step.
If you’re making any of these mistakes, don’t worry—you’re not alone.
But the sooner you simplify your brand experience, the sooner you’ll start seeing better results across the board.
We also have a podcast dropping today!
Join me as I chat with Hugh Meyer, a finance expert who transitioned from Wall Street to Eyeline Wealth Partners in LA.
We talk about balancing work, family, and health, and how tech and systems can drive success in both life and business. Plus, Hugh shares why relationships and humor are key to building a thriving career.
Click here to listen!