Track These Simple Website Analytics

And watch your online presence soar!

Photo by Justin Morgan on Unsplash

Everyone knows, your website is the digital face of your brand

So why do so many of us, not track when and if it’s working??

To ensure it's performing and you’re putting your best foot forward, you need data-driven insights. When you look at website analytics, you can better understand your customer’s behavior.

• Where are your users coming from?

• What content do your users engage with?

• When do they stop engaging?

Sometimes looking at the data sucks, but that data is what helps you improve your customer’s experience.

Tracking things like traffic, conversions, bounce rates, and more to gauge helps you identify areas for improvement and allows you to watch trends over time.

While you CAN pay tons of money for fancy analytics tools, Google Analytics is still the best great free option.

Here are the four metrics I recommend watching to get you started (and what to do with the data):

1. Traffic Sources

   Identify where your visitors come from—search engines, social media, referrals, or direct traffic. Use this to inform your marketing strategy.

2. Audience Demographics

   Understand your audience's age, gender, location, and interests. Then, tailor your content to resonate with your target demographic.

3. Page Views and Bounce Rates

   Monitor which pages get the most views and where visitors leave your site. Update your poorly performing pages to reduce bounce rates.

4. Conversion Rates

   Track conversions, whether making a purchase, signing up for a newsletter, or filling out a contact form. Pay attention to which lead magnets have the highest conversion rate, and reuse and repurpose them across platforms.

I’m going LIVE in my Facebook group at noon CT today to discuss all things website analytics, including how I track this data over time. Join me as I walk through how to find and read the 4 metrics above!