What does your audience want to hear?

4 simple ways to keep up with the trends

Photo by Towfiqu barbhuiya on Unsplash

Social media is one of the best free marketing tools the digital world has to offer.

In fact, 60%+ of the global population uses social media daily. That means you have the potential to reach millions of people just by posting on your free business accounts.

But what exactly should you be posting?

Consistently posting is important, but the quality of your content is even more important. With the digital landscape changing rapidly, it’s important to stay in the loop and capitalize on the latest and greatest topics and trends.

There are tons of fancy tools that analyze and report on trends across social media, but we prefer to find more cost effective ways to do things. (Because who needs to pay for another platform that they barely have time to check? Nobody.)

There are a few simple ways you can keep up with social media trends for FREE.

This method might take a bit of time up front, but once you learn exactly what you’re looking for, you can easily find tons of content ideas in very little time. And if I haven’t said it enough, this method is free. 😁

Here are four places to figure out exactly what your audience wants to hear:

1. YouTube

   The trending section of YouTube has tons of ideas. Search a couple of keywords in your industry, watch the videos with the most views, and create a list of content ideas from there.

   PRO TIP: Read the comments of the post and see what questions people are asking so you can answer those, too.

2. Trending Hashtags

   The Search & Explore tab on the Instagram app is full of trending content ideas, including hashtags. The hashtags tell you exactly what people are reading about.

3. Answer The Public

   Engage with your audience and ask them what they want to know more about. Put polls in your stories, ask people directly, and check the analytics on your post. If you have a post that performs well, repurpose the content and present it in a different way.

4. Competitor Accounts

   Take some time to see what your competitors are posting about. Pick some of their best-performing topics, and then post about the same topic with your own opinion.

Choose a few of these tips and do what works best for you. Regardless of how you get there, posting high-quality, highly desired content is your ticket to getting your posts seen across platforms.

I’ll be showing you a few of these ideas LIVE in action at noon CT in my Facebook group. Grab your lunch and join me so you can see how easy this is!